Meet the Team

Kitty Arosteguy – Owner

Kitty comes from a background of creative and powerful women. From both of her grandmothers to her mother, all are entrepreneurs and all were single mothers while they handled their businesses. Her mother and sister are also in the wellness and beauty business. She discovered her gift of healing in 1997 while she work in the corporate world of management. In her off time she received her education in Skin and Massage and began her work at the Day Spa of Ojai while still working in the corporate world. In 2003 she took a leap of faith and opened and designed her first spa, The Spa Central Coast in Atascadero, California. During this time she received awards such as Business of the Year, The Beautification Award, Top Spa in the Central Coast, International Press for Girls Getaways and Top Female Owned Business just to name a few.

Kitty has also operated other businesses, such as Haven Wine Bistro which she also designed and ran from 2009 until 2013, when she sold the business and went back to her true passion of wellness.

She has also been a co-owner of a pilates studio and had The Spa Central Coast Located in The Avila Lighthouse Resort in Avila Beach. In 2014 her main focus was to bring one location to Paso Robles, the town she has resided in since 2004. During Kitty’s off time she enjoys traveling, Bikram Yoga and continued self awareness and transformation. Her passion is to share the gift of love and to continue to be a tool in others self healing. She loves traveling and spending time in nature.

Specialists and Support Staff

Our dedicated Specialists and Support Staff work hand in hand tirelessly to ensure your experiences are memorable and long lasting. They are more then happy to answer any questions that you may have. Specializing in a variety of techniques, each individual brings together an amazing skill set that makes The Spa Central Coast an energetic and dynamic team.

Alicia Coates - Reception Desk

Reception Desk

Alicia has always shown profound interest in natural healing. Her recent influence in holistic studies has shown boundless potential for an obtainable career path as an alternative healer. Through her exploration of holistic medicine, she’s discovered that her love for crystals and the vast array of benefits they possess, actually aid in the healing process of the mind and body.  Her interest in gem and mineral collecting essentially took a surprising turn into a passion for alternative healing.  Alicia is also a seasoned customer service representative, taking pride in her ability to help others which makes her a good fit as our front desk representative at The Spa Central Coast. She is also our social media ambassador, regularly documenting events and house made products while reaching out to our local community and distant travelers new to the Paso Robles area, looking for a day of healing relaxation.  Originally from the Bay Area, Alicia discovered Paso Robles about 4 years ago and has continued to experience life and its offerings in our quaint, little town. Alicia has a wonderful son, an adored husband and an open heart to everyone she meets.

Reception Desk

Bio coming soon!

Specialty Therapists & Massage Therapists

Each of these incredible Massage therapists is hand selected for their specific massage backgrounds and training in various forms of therapy. Our therapists are healers and truly believe in the work that they do. Every therapist has their own unique style making it an enjoyable experience to have different therapists assist you on your path to healing.

Massage Therapist

Charles has been a massage therapist for 25 years and has over 15,000 logged massages. His schooling spans from medical chiropractic massage to Sports massage. Also he is trained in prenatal, Eselen, trigger point, Nero Muscular release and energy work. Charles has just completed the Titleist Program, TPI, Sports Massage for Golfers. He had a long career with the Pebble Beach Company, working at their world class spa and the Big Horn Country Club in Palm Desert, California working on some of the top Pro Golfers.


Massage Therapist

Cindy has been with the Spa Central Coast since 2009, she has been a Massage therapist for over 20 years and has a real gift of healing. Cindy’s special gift is now in her body treatments. She specializes in the body contouring and Seaweed and Sedona wraps. If you are looking to truly rejuvenation experience, book with Cindy for any of our body wraps .  Cindy has  two grown boys and her husband Lance.

Joanna Wulfing - CA Licensed Massage Therapist

CA Licensed Massage Therapist

Loving the beauty of nature surrounding her, Joanna has embraced the golden state of California as her home. Having trecked along the warm beaches, rugged Sierra mountains, and hot yet serene deserts, she has become content here for the last 20 years. It was the love of hiking with her Dad in Washington state that awoke her passion for the working human body; capable of great potential to perform with eloquence and finesse. She became fascinated with the body’s miraculous ability to heal itself when given the right environment to thrive. Her mom and grandmother taught her the importanace of good nutrition which fueled Joanna’s passion for sports including; soccer, volleyball, basketball, and even the flying trapeze in a local youth circus. These activities brought joy to Joanna in her younger years. Joanna specializes in Swedish/American massage, deep tissue massage, pre-natal massage, warm stones, aroma therapy, and sports massage.

Massage Therapist

Bio coming soon!

Lori Sortino - Certified Harmonyum® Practicitioner

Certified Harmonyum® Practitioner

Lori found subtle energy work to be extremely helpful in her own life and observed the profound shifts she and others could make by working with energy healing modalities. She found Harmonyum and resonated with the techniques. Her first training was in 2012 and she attended another training in 2016, to learn more techniques; thus increasing the variations she can apply according to the client’s present condition or desired results. She began her practice in 2012 in Thousand Oaks, Ca.

Lori was delighted to return to the central coast in 2016 after her husband Thomas was recruited for a position in Paso Robles. She graduated from Atascadero High School and worked for the city of Paso and the city of Atascadero her senior year. She has a degree in Graphic Design from Cal Poly, is a freelance photographer and a facilitator. She has 2 adult children, plays soccer and tennis, and enjoys being active and absolutely loves living in Paso!

Massage Therapist

Bio coming soon!

Sarah Dirmeyer - CA Licensed Massage Therapist

CA Licensed Massage Therapist

Sarah has always had a passion for beauty, health, and wellness. She takes pride in helping people feel at their absolute best. She realized she wanted to heal people shortly after graduating college in New Mexico, and moving to Paso Robles, CA. While working at her parents restaurant, she attended California Holistic Institute in San Luis Obispo, CA. and graduated in December of 2014. Sarah specializes in the modalities of Integrated, Hot stone, Trigger point, Energy work, and continues her education daily. She takes much pride in connecting with people on a physical and spiritual level.


Our estheticians take great pride in helping your skin achieve its best look. These highly trained therapists will put together a practical and efficient skin-care regimen for you to help you maintain your refreshed and youthful looking skin.

Kitty Arosteguy - Licensed Esthetician

Licensed Esthetician 1996 / Owner

Certified Massage Therapist

Kitty has a real passion for skin in fact this how the Spa Central coast first evolved. Kitty has touched thousands and continues to teach and help improve issues of aging,acne or just the needed  relaxation and relieving  stress. Booking with Kitty is a true experience not only of a great facial but a Spiritual connection to ones self ~

Kitty is also a licensed Massage Practitioner since 1999 and is always continuing in her education. She specialized in Deep Tissue, Pre Natal, Stretch and Release, Lomi Lomi, Trigger Point therapy, Energy work and much ore. Kitty will customize her massage to fit your needs .

Registered Nurse

Kristi has lived on the central coast for the majority of her life and found her calling as an emergency nurse very early on. She attended Cal Poly and Cuesta, finishing her degrees by the age of 25. She began her nursing career at the very hospital she was born at and will probably continue there until she retires. It’s her home and her coworkers are her family. She has a passion for helping and healing but also has a love and need for adrenaline, hence she lives for the ER and cross fit! Beginning her work here at the spa has brought balance to what she’s known and loved for so long.

New! Spa Gift Cards

Pamper your loved one this holiday season with the perfect gift - a Gift Card for spa services at The Spa Central Coast!

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Packages & Specials

Whether looking to detox your body, spend a day lavishing yourself in the most luxurious treatments, or simply spending time reconnecting with a loved one; we are here to help you accomplish that.

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Enjoy all the same treatments with a discount and other perks built in. Commit to taking this time for yourself and you will see a drastic change in your life. Come in, take a tour and meet our staff.

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Meet the Team

At The Spa Central Coast, our dedicated Specialists, Estheticians and Support Staff work hand-in-hand tirelessly to care for your individual needs and transport you to a state of well-being.

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Copyright © 2017 The Spa Central Coast.